General Motors "Five incredible teachers. One special surprise."

Low wages. Funding challenges. Distracting tech. Dipping into your own pockets for school supplies.

This is what you sign up for when you decide to become a teacher in the U.S. today. And yet, they’re still so dedicated and passionate when it comes to their job.

So when GM asked us to help them find a way to give teachers the appreciation they deserve — we gave students a way to express their overwhelming gratitude to their teachers.

Proving that a little thank you can go a long, long way.

Advertising Agency: MRM//McCann Detroit, USA

Chief Creative Officer: Jeff Cruz
Group Creative Director: Tiffany Moy-Miller
Associate Creative Director: Diane Campbell
Senior Copywriter: Candice Pollock
Art Director: Gary Kunkel
Producer: Wiebke Engel
Group Account Directors: Lori Sullivan, Liza Roach
Account Director: Melissa Blomquist
Account Group: Jillian Brennan, Caitlin Livengood, Michelle Marinos
Social Media Planning Director: Lisa Gilpin
Strategy Director: Jessica Perry
Production Company: Former co
Director: Tony Wolski
Executive Producer: Michele Swanson
Director of Photography: Aaron Jones
Editor: Randall Kupfer
On-Camera Interviewer: Trevor Naud
Color Company: Cathel Color Company
Colorist: Chuck Klatt
Sound Mix Company: Goldsound
Sound Engineer: Marc LaRochelle