Greenpeace "EarthApp" by Isobar

Nobody cares about ecological issues until he sees the touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user's face.

Together with Greenpeace Russia in July 2019, we introduced the EarthApp - in 24 hours we faked the app-launch which "ages" the Earth.

We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change - Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.

Advertising Agency: Isobar, Moscow, Russia

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Greenpeace "EarthApp" by Isobar
Greenpeace "EarthApp"
Greenpeace "EarthApp"
EarthApp

Category

Ad Agency
Isobar

Brand

Media
Integrated
Country
Russia
By adRuby, 24 October, 2019

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