GSK: "RA patients aren't being dramatic" by Area 23
GSK: "RA patients aren't being dramatic" by Area 23
GSK: "RA patients aren't being dramatic" by Area 23
RA patients aren't being dramatic. The emotional symptoms of rheumatoid arthritis aren't a secondary result, they're a core component of the disease itself.
Advertising Agency: Area 23, New York, USA
Creative Directors: Tim Hawkey, Chris Bernesby, Joe Capanear
Art Directors: Joe Capanear, Zuzana Zaloudek, Victoria Bukowski
Copywriters: Mike McKeever, Chris Bernesby
Illustrator: Lamano Estudio
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