Harmonie Mutuelle and La Fondation de l'Avenir - 2014 International Alzheimer Day

Called « From memory to silence » this HEREZIE campaign for Harmonie Mutuelle and La Fondation de l'Avenir was launched on the 2014 International Alzheimer Day. The "Tuileries" 90' film features an emotional, cinematic window on a moment in the life of an Alzheimer ill person.

Credits
Client : Harmonie Mutuelle
Title: Tuileries
Ad Agency: Herezie

Executive Creative Director: Andrea Stillacci / Creative directors: Olivier Henry, Mathieu Nevians
Copywritting/ Artistic Direction: Olivier Henry, Mathieu Nevians / Head of TV: Blaise Izard
Production: Excuse my french / Première heure - Directors: CRIC
Photo: Daniël Bouquet / Production: Constance Guillou / Post-production: St Georges

Category

Ad Agency
Herezie

Brand

Media
TV / Film
Country
France
By adRuby, 15 October, 2014

Similar content

Innocence en danger ads

Innocence en danger - who likes their posts

"Do your children really know who likes their posts?"

Innocence in Danger print ad

Innocence in Danger: Child’s smartphone

Clinet: Innocence in Danger

Sexual predators can hide in your child’s smartphone.

Bekol: The Bubble Project

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal

Amnesty International print ads

Amnesty International: Freedom of expression

Freedom of expression needs your flame.

Fundación Alia2 ads

Fundación Alia2: For the protection of minors in cyberspace

"If your kids surf the net alone, they may not be. Fundación alia2. For the protection of minors in cyberspace."

Real Complainers Vote ads

Vote like an adult then whine like a baby

"Vote! Then complain about anything and everything!"

"Vote like an adult then whine like a baby"

Toronto Crime Stoppers

Toronto Crime Stoppers: Every cop in the city will be there

The perfect night to commit a crime. Every cop in the city will be there.

Subway: The Kid Shopping Experiment

Advertising Agency: DDB Latina, Puerto Rico

Alserkal Avenue: COMMUNICATE BACK

Children with special needs struggle to communicate.

Petite Maman ads

Petite Maman: Give them a second chance

Give them a second chance.
Give your baby's old clothes to mums who need them.

Toronto Crime Stoppers: You're guaranteed to stay anonymous

We go pretty darn far to keep you anonymous.

WWF print ads

WWF: Be a responsible tourist

Time is running out for them, not for plastic.
Be a responsible tourist. Get involved today.

Sing IMAGINE with your favourite stars & John Lennon | UNICEF

Advertising Agency: Matter Unlimited, New York, USA

Canon: Tangible

"Tangible" is an experimental treatment for anorexia patients, developed by Canon and The Oliver-Pya

Reporters Without Borders "War reporters"

Reporters without Borders are releasing their 50thphotography book promoting the freedom of informat

LATET "Skip a Meal"

It's September and the High Jewish Holiday season is here.

UNICEF

UNICEF "helping hundreds of children"

UNICEF's main income source comes from donations.

Amena Autism Center

Amena Autism Center: "Autism is challenging but not impossible" by VMLY&R

Autism is challenging but not impossible

Advertising Agency: VMLY&R, Amman, Jordan

Sea Shepherd "The White Tide"

Sea Shepherd "The White Tide" by Brand Station

When it comes to ocean pollution, many people think of plastic products, those plastic bags, straws, plastic cups and

Leroy Merlin "Lessons For Good" by Publicis

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.