Hasbro "We All Can Take Care" by Ogilvy

New campaign for Hasbro brand Baby Alive, “We All Can Take Care”, reintroduces the doll as key in the development of children's sense of responsibility, empathy, respect. 

Advertising Agency: Ogilvy, São Paulo, Brazil

Client: Hasbro

Chief Executive: Fernando Musa
Chief Creative Officer: Félix Del Valle
Executive Creative Director:Marcio Fritzen
Associate Creative Director: Mathias Almeida, Teco Cipriano
Art Director: Teco Cipriano, Gabriella Pimentel, Thomaz Maksud
Copywriter: Mathias Almeida, Ygor Silva, Guilherme Rio
Producers: Fabiano Beraldo, Paty Silveira, Hellen Gazetta
Account: Denise Caruso, Felipe Obara, Renata Flores, Márcia Branco, Mary Lacoleta, Maria Eugenia
Planning: Thaís Frazão, Cleber Almeida, Mariana Crepaldi, Tu Moon
Media: André Gramorelli, Adeildo Souza, Danielle Conti, Stefanie Gambier, Vitoria Soares, Agnes Han
Ogilvy Content Studio: Gustavo Otto, Thiago Frias, Rayra Janau, Leonardo Araujo, Thiago Bancaro, Maria Eduarda Neves, Giovanne Formis, Ana Beatriz Almeida
Video Editor: Deydson Rocha
Client Approval: Kellen Silverio, Vanessa Giangiacomo
Production House: Corazon Filmes
Director: Will Mazzola
Executive Director: Igor Ferreira
Executive Producer: Renato Chabuh
Photography: Ted Abel
Team Corazon: Júlia Kannebley, Danielle Oliveira, Juliana Sigolo, Fe Bley, Mariana Becker, Lucas Aires
Post Production: Matheus Scatolini, Hub Vfx
Motion: Matheus Scatolini, Hub Vfx
Sound Production: Shuffle Audio
Team Shuffle:Alexandre Marcondes, Henrique Ruiz Nicolau, Chico Castellano