Heinz "Ketchup Puzzle - Contest"

Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"

Ketchup brand Heinz prepared a remarkable advertising campaign by creating a single color (ketchup color) puzzle with 570 pieces. 

Advertising Agency: Rethink, Canada

CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin

The monotony of the puzzle solution is associated to how slowly the sauce flows from the classic packaging. 

Extra video
Country
Canada
Media
Integrated

Category

Brand

Ad Agency
Rethink
By adRuby, 8 May, 2020

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