IBM wants to help

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. IBM wanted to get this vision across in the Netherlands; but, had a limited communications budget. Building a smarter planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising, original ideas.

Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands

Creative Directors: Darre van Dijk, Henk Nieuwenhuis / Copywriters: Henk Nieuwenhuis, Joost van Nistelrooij / Art Directors: Darre van Dijk, Oscar Flinterman / Agency Producer: Brenda Bentz van den Berg / Strategy Director: Mariette Hamer / Account Manager: Zilla Smith

Category

Ad Agency
Ogilvy

Brand

Media
Ambient
Country
Netherlands
By adRuby, 17 December, 2012

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