Inhotim – Instituto de Arte Contemporânea
WE ARE THE 1%
THE 99% MUST FORGIVE US. BUT THEY ARE LESS RELEVANT. MATHEMATICALLY. THEY ARE THE MAJORITY. YOU CAN'T ARGUE OVER THAT. BUT BASIC STATISTICS HIDE SOME TRUTHS.
THE 99% DON'T BOOST ECONOMY. THEY DON'T FEED PEOPLE. THEY AREN'T RESPONSIBLE FOR COUNTRIES’ HEALTH SYSTEMS. THEIR ONLY PURPOSE IS TO MAKE SURE EVERYTHING KEEPS ON MOVING BECAUSE OF THE 1%. DOES IT SEEM UNFAIR? FORGIVE US. BUT IT'S THE NATURAL ORDER OF THINGS. ...
... WHEN IT COMES TO THE PRIVILEGES OF THE 1%. NO MEASURE IS EXTREME.
Advertising Agency: Filadelfia Comunicação, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli / Art Director: Lucas Queiroz, Márcio Doti
Head of art: Márcio Doti / Copywriter: Flávio Chubes
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