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Johnnie Walker "Toolbox" for Father's Day

As time passes, a number of old concepts, patterns and roles are updated. What it means to be a father is one of them. Therefore, on the last Father's Day in Brazil, Johnnie Walker and CP+B Brasil invited Brazilians to reflect on the changes in paternity with the Johnnie Walker Toolbox. An idea that deconstructs the traditional image of being a father by also deconstructing one of the most traditional Father's Day gifts. It is definitely a new kind of toolbox for a new kind of father. This super exclusive and limited edition gift was available in two versions for sale on The Bar, Diageo's e-commerce website, but they were both sold out after only 3 days.

Advertising Agency: CP+B Brasil, São Paulo, Brazil

Client: Diageo
Brand: Johnnie Walker
Chief Creative Officers: Andre Kassu, Marcos Medeiros
Creative Directors: Marcelo Rizério, Rodrigo Visconti
Creatives:Giovani Baggio, Thiago Ehlke
Producers: Robson Ciaramicoli, Ana Casagrande, Valéria Andrighetti
Planning: Mahira Oliveira, Annahy Laira, Julia Garcia
Account: Renata Whirtmann, Milena Braune, Andressa Fukunaga, Robson Miguel
Film Director: Silvio Medeiros
Audio Production: Canja Audio Culture
Client Approval: Juliana Balarin, Andre Zanin, Carolina Chinez, Malu Bimbatti, Fernanda Motta

Extra images
Johnnie Walker "Toolbox" for Father's Day
Johnnie Walker "Toolbox" for Father's Day
Johnnie Walker "Toolbox" for Father's Day
Johnnie Walker "Toolbox" for Father's Day
Johnnie Walker "Toolbox" for Father's Day
Johnnie Walker "Toolbox" for Father's Day

Category

  • Drink
Ad Agency
CP+B

Brand

  • Johnnie Walker
Media
Direct Marketing
Country
Brazil
By adRuby, 19 September, 2019
  • Add new comment
  • 48 views

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