Havas Paris presents its first campaign for KFC France and unveils a first film that takes the crispy food on a journey through time. The film features a Colonel Sanders in better shape than ever!
The first scenes take us directly to 1952, the year the famous fast-food chain was founded. We are then in the heart of Kentucky, at the side of Colonel Sanders who is busy in his kitchen. With love, expertise and style, he prepares a bucket of tenders that will travel through time to 2021. As crisp as ever, his recipe will please two youngsters in a KFC drive-thru.
KFC France and Havas Paris have signed a cool and funky first opus directed by Vincent Lobelle and a real ode to crispy food! This 45' film is carried by an original soundtrack named "Crispy" and produced by HRCLS, Havas Paris' integrated production house. The track links the past and the present, and will become the emblem and common thread of the brand's statements throughout the year.
Havas Paris won over KFC France last November after a competition. In addition to this first brand film revealed this week in France, the communication plan also includes a poster campaign, product films, and social activations... with a media plan signed by Carat France.
This is a very strong offensive for KFC France, which wants to double the number of its restaurants in France to 600 within five years.
Credits
Advertiser: KFC
Chief Marketing Officer: Isabelle HERMAN
Head of Advertising & Media: Pierre CAILLEAU
Head of Brand Communication: Guillaume SAEZ
Senior Brand Manager: Géraldine NEVEÜ
Digital & Brand Manager: Camille BEGHIN
Agency: Havas Paris
Creative Director: Christophe COFFRE
Art Director: Jordan MOLINA
Copy-writter: Ludovic MIÈGE
Print and digital Art Directors: Didier RICHARTH, Jean-Yves DEL VOLGO, Robin DE HARO
Strategic planners: Romain ROUX, Samia GAUVARD
Account managers: Patrick LECERF, Caroline SU, Aymeric VALADAS, Claire BOUVET
Production: Carine PETIT, Géraldine TISSERANT
Head of Social Media: Ludovic CHEVALLIER
Social media Creative Director: Leah MORSE
Social media art director: Juanita ARENAS PEDRAZA
Social media copy-writter: Nathan GRÉGOIR
Community manager: Pierre LE DAMANY
‘CRISPY’ FILM PRODUCTION: ICONOCLAST
TV Producer: Benjamin BESNAINOU
Realization: Vincent LOBELLE
Producer: Jean DUHAMEL
VFX: Poster
Post-production manager: Cyril BOURDESOULLE
Post-production: Poster
Sound Post-production: HRCLS
Sound Post-production: Ivan Jovanovic
Sound producer: Alexis VENOT
Music composition: HRCLS
Culinary stylist: Valery DROUET
PRODUCTS’ FILMS and PRINTS PRODUCTION
TV Producer: Ingrid VASSEUR
Art buying: Sylvie GAZAIX
Production: Mad Agency
Realization: Pepe LANSKY
Photographer: Charly DESLANDES
Producer: Jimmy HALFON
VFX: Reepost
Post-prod manager: Antoine DAUBERT
Post-production: Reepost
Sound Post-production: HRCLS
Chief Operator: François STARR
Culinary stylist: Valery DROUET
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