Lustucru "The good French pasta"

We might have set up tastings at Parisian supermarkets to persuade you that our pasta is the best.
We considered inviting you to a recycling activity to demonstrate the uniqueness of our 100% paper packaging.
We thought of asking the Italians if they liked Linguine or Coquillettes.
But no. We preferred to resurrect Lustucru's irreverent, even slightly punk, but yet current, side by conceiving a campaign in Korean, German, and Spanish with French agency Artefact 3000 to pre-empt our Frenchness!

Agency: Artefact 3000 

Brand: Lustucru

​Creative Director: Romain Pergeaux ​
​Copywriter: Julie Cointy ​
​Art Director: Margaux Ferrand ​
​Strategic Planners: Jean Allary / Clara Duval ​
​Artefact managers: François Brogi / Quentin Derviso / Marie Chapuis / Jonas Lévy Brand managers: Sandrine Denoual / Clémentine Aujay ​
​Director: DUPER ​
​Production: DeGaulle ​
​Sound: Yvonne

Extra images
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"
Lustucru "The good French pasta"

Category

Ad Agency
Artefact 3000

Brand

Media
TV / Film
Country
France
By adRuby, 16 January, 2023

Similar content

Mars ads

Mars: Get back on track

Get back on track

Advertising Agency: CLM BBDO, France

Chocolate Milk ads

got Chocolate Milk ?

Advertising Agency: Deutsch NY, USA

Cadbury: "Last Stand"

GOOGOO: Goo goo goo goo goo goo Cadbury Creme Eggs. Creme Egg goo goo goo goo goo.

Rashers print

Rashers: Dash & Dine

Advertising Agency: Ogilvy, Toronto, Canada

Client: Rashers

McDonald's: Chalkboard street marketing operation

McDonald's Warsaw makes advertising meets street-art in its latest street marketing operation in Poland.

McDonald's ads

McDonald's: McSmokey Chili - Hevikana - Nam's

Advertising Agency: DDB, Helsinki, Finland

Hovis

Hovis: Now tastes even better

Now tastes even better.

Creative agency: JWT, London, UK

Mentos: "Long Last the Fresh!"

"Long Last the Fresh!"

Advertising Agency: McKinney, Durham, USA

Snickers - Get Some Nuts - Mr Bean

You're Not You when You're Hungry

Advertising Agency: AMV BBDO, London, UK

McVitie's biscuit selection with milk, dark and white chocolate

It’s Christmas! Time for the chocolatey cheer of McVitie's Victoria.

McDonald's: Pay With Lovin

Through February 14, McDonald’s will randomly select customers to Pay With Lovin’.

Burger King reveals the end of a McDonald's commercial

Advertising Agency: Buzzman, Paris, France
Chief Creative Director: Georges Mohammed-Chérif

Burger King: "Bullying Jr" by David ad agency

Scrawny. Short. Ugly. Fat. Weird.

McDelivery saves the day

McDonald's "McDelivery saves the day" by Leo Burnett

McDelivery saves the day.

Burger King "Mini Flame Grill" Canoe / Office / VIP

Burger King "Mini Flame Grill" Canoe / Office / VIP

In Turkey, Burger King is the most popular fast food brand, and according to the BK Turkey website, about 650 BK rest

Burger King "DEMOCRATIC BURGER"

From September 2nd to October 6th, BURGER KING sets up a new political meeting in France and launches Democratic Burg

McDonald's "Kids energy" print ads

McDonald's "Kids energy"

Very nice print media campaign from the agency FLOCK, from Jakarta, Indonesia, for McDonald's Happy Meal.

McDonald's "Open to your wishes" by TBWA

The last year has proven that if some big dreams are on hold, even the smallest pleasures could support us.

OREO Space Dunk: How a Cookie Launched Into the Milky Way Captivated Asia

On April 11th, 2024, in a small town in Indonesia called Cukul,

JELL-O: Temptations

Client: Jell-O

Advertising Agency: CP+B, USA