MasterCard "Expiration date" by McCann

Many critically endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

The Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are home to many critically endangered species.

Across the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species now at risk of extinction. As more people increasingly express personal intent to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many critically threatened species globally, including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.

Client: MasterCard

Advertising Agency: McCann XBC, United States of America

EVP, Global Executive Creative Director, McCann XBC: Pierre Lipton
GLOBAL ECD, CCO MCCANN EUROPE, McCann XBC: Adrian Botan
EVP, Executive Creative Director, McCann XBC: Cinzia Crociani
EVP, Executive Creative Director, McCann XBC: Pete Jones
VP, Creative Director, McCann XBC: Artur Lipori
VP, Creative Director, McCann XBC: Caro Rebello
Senior Art Director, McCann XBC: Marina Ferraz
Senior Copywriter, McCann XBC: Ana Miraglia
Associate Design Director, McCann XBC: Mook Phoungbut
Chief Client Officer, North America, McCann NY: Veronica Bertran
SVP, Group Account Director, McCann XBC: Mat Cunnell
SVP, Group Account Director, McCann XBC: Daniel Mize
VP, Account Director, McCann XBC: Jessica Deacon
Account Supervisor, McCann XBC: Ana Dellien
Account Supervisor, McCann XBC: Ryan McGee
Social Account Supervisor, McCann XBC: Esther Malinas
Assistant Account Executive, McCann XBC: Konner McCarley
EVP, Global Strategy Director, McCann XBC: Oriol Bombi
VP, Strategy Director, McCann XBC: Justin Ballheim
Social And Digital Strategy Director, McCann XBC: Emily Kearns
Senior Digital Strategist, McCann XBC: Kristen Levy
Senior Strategist, McCann XBC: Colleen Gleason
Community Manager, McCann XBC: Angelina Truchan
SVP, Senior Integrated Producer, McCann XBC: Wendy Leahy
Producer, McCann XBC: Liz O'Connor
Project Management, McCann XBC: Sunjoo Ryou
Production Company: Craft
Retouching: Fuze Image
Music: Jamute Audio
Chief Marketing Officer, Mastercard: Raja Rajamannar
EVP, North America Marketing And Communications, Mastercard: Cheryl Guerin
EVP, Global B2B & Product Marketing, Mastercard: Greg Boosin
SVP, Global B2B & Product Marketing, Mastercard: Dagmar Nedbal
SVP, B2B And Product Marketing, North America, Mastercard: John McDonald
SVP, Chief Sustainability Officer, Mastercard: Kristina Kloberdanz
VP, Corporate Sustainability, Mastercard: Jennifer Merli
Director, B2B & Product Marketing, Mastercard: Samantha Rodriguez
Director/Vice President, Digital Marketing, Social Media, Mastercard: Gregg Weiss
Manager/Director, US Digital And Social Marketing, Mastercard: Mita Menezes
Director, U.S. Digital Marketing, Mastercard: Nancy Walsh
US Product Marketing Lead, Mastercard: David Javitch
Senior Specialist, Product Marketing, Mastercard: Carmen Tortora
Brand Strategy, Experience & Design, Mastercard: Judy Vigiletti
US B2B Marketing, Trade Shows & Events, Mastercard: Melissa Pedrock
SVP, Communications North America, Mastercard: Will O’Connor
VP, Communications US, Mastercard: Sarah Ely
Director, Communications Global, Mastercard: Erin Goodhand
Manager, Consumer Marketing, Mastercard: Shelby Ladenheim
Associate Analyst, Mastercard: Brooke McKinnis
Senior Managing Counsel, Marketing & Communications, Mastercard: Joe Khanna