McDonald's Big Mac Glow

To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia.

Advertising Agency: Cossette, Vancouver, Canada

Co-Chief Creative Officers: Matthew Litzinger, David Daga / Creative Director: Michael Milardo
Art Director: Cameron McNab / Copywriter: Kate Roland
Producer: April Haffenden / TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch / Account Director: Karen Babiak
Account Executive: Shirley Lam / Media: OMD

Category

Ad Agency
Cossette

Brand

Media
Outdoor
Country
Canada
By adRuby, 5 April, 2013

Similar content

McDonald's "Happy Moving Day"

McDonald's "Happy Moving Day"

In the Canadian province of Quebec, it is a tradition that rental contracts all end on the same day, a situation that

McDonald's new Spicy Thai McBistro sandwich

In the new commercial for the Spicy Thai McBistro Chicken Sandwich, every bite is spicier than the last.

McDonald's

McDonald's Open 24 hours

Open 24 hours Advertising Agency: Cossette West, Canada Photography: Hans Sipma / Art direction: Bart

McDonald's: "BMxB Limited Edition Collaboration" by Cossette

The combination of two icons. A product of culture. A beacon of courage.

McDonald's ads

McDonald's: the rise of an Egg McMuffin

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely r

McDonald's ads

McDonald's "The Playoffs Menu" by Cossette

The NHL Stanley Cup playoffs just wouldn't be the same without playoff beards.

McDonald's: the Chicagoland Burger Build Off finalists

Advertising Agency: Cossette, Chicago, USA

McDonalds advertisement

The hunt isn't over yet.

"The hunt isn’t over yet."

Advertising Agency: Cossette, Montréal, Canada

McDonald's: The Secret Secret Menu Challenge Denial Video

McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no S

McDonald's "24hs service" by TBWA

McDonald's "24hs service" by TBWA

To communicate that McDonald's has 24hs service we did a visual synthesis where we showed the time-lapse of

McDonald's "Skip the dishes"

McDonald's "Skip the dishes" dirty dishes

When McDonald's launched the Czech delivery service, DDB Prague was supposed to cre

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

In today’s economy, where inflation looms large and every penny counts, McDonald's and advertising agency Leo Burnett

McDonald's: "Say no more."

McDonald's: "Say no more." by TBWA

Say no more.

Advertising Agency: TBWA, San Juan, Puerto Rico

McDonald's: "Le Manège"

Advertising Agency: TBWA, France

Client: McDonald's

McDonald's print ads

McDonald's: Know the ingredients, know the legend.

Know the ingredients, know the legend.

Advertising Agency: DDB, Sydney, Australia

McDonald's: Official sponsor of Green Bay Packers Hoodies

McDonald's: Official sponsor of Green Bay Packers Hoodies

Advertising Agency: Moroch, Dallas, USA

McDonald's ads

McDonald's Click

"One click ordering at gomcdo.fr"

McDonald's print ads

McDonald's: Royal

Advertising Agency: TBWA, Zurich, Switzerland

McDonald's print ads

The Real Milk Shake from McDonald's

Advertising Agency: DDB Helsinki, Finland

McDonald's: "Barrio"by TBWA

Can you imagine a McDonald's neighborhood? A place where you can just open the window and order a Big Mac.