Dumb Ways to promote rail safety

URL: http://dumbwaystodie.com

Advertising Agency: McCann, Melbourne, Australia

Executive Creative Director: John Mescall / Copywriter: John Mescall / Art Director: Pat Baron / Animation: Julian Frost / Music: Ollie McGill / Digital Team: Huey Groves, Christian Stocker

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.

Category

Ad Agency
McCann Erickson

Brand

Media
Online
Country
Australia
By adRuby, 23 November, 2012

Similar content

Metro Trains

Metro Trains: Dumb ways to die

Advertising Agency: McCann, Melbourne, Australia

Ethos Travel

Ethos Travel : time to get away

Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal

Turkish Airlines ads

Scan now and win - Turkish Airlines

Advertising Agency: Mccann, Turkey

LAN Airlines make Mariela's dream come true

McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for

Tigerair Infrequent Flyer Club

Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Mel

Yatra

Yatra: Budget holidays

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India

Lufthansa - An Indian heart?

Lufthansa is more Indian than you think!

Helsinki Region Transport

Helsinki Region Transport: Take a spring break from driving

"Take a spring break from driving. This round's on us: 2 weeks' public transport for 0 €.

ibis Room To Play

Every ibis hotel has room for surprises. Make sure you’re ready to enjoy them.

Air France gastronomy lands on Earth

Culinary creations dreamed by Joel Robuchon are now available on foodora.

Latam Airlines print ad

Latam Airlines "The world is for everyone"

Client: Latam Airlines

Advertising Agency: McCann, Bogota, Colombia

OUIGO "Going Green Without Even Trying"

OUIGO, SNCF's low-cost train network in France, launched a new communication campaign promoting more

MasterCard ads

MasterCard sponsors The Reverse Draw

"The 12th Annual Women's Golf Classic: Priceless"

Lezita ads

Lezita - chicken nugget for kids

Here comes the train!
Train shaped chicken nugget for kids.

KBank: Family businesses are built on love

Kasikorn Thai believes that family businesses are built on love.

DHL print ads

DHL: express

Advertising Agency: Publicis/Burnett, Santiago, Chile

Qantas ads

Qantas: See the world with a single fare

The oneworld explorer. See the world with a single fare.

Advertising Agency: Droga5, Sydney, Australia

Norwegian: discover New York City. Real-time

A unique interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New Y

Tourism Australia: "Dundee: The Son of a Legend Returns Home" by Droga5

The greatest name in the outback is back in the outback! Only this time, Dundee isn’t a Hollywood movie.

China Airlines #WhatTravelBringsYou

Advertising Agency: Leo Burnett, Taiwan