Dumb Ways to promote rail safety

URL: http://dumbwaystodie.com

Advertising Agency: McCann, Melbourne, Australia

Executive Creative Director: John Mescall / Copywriter: John Mescall / Art Director: Pat Baron / Animation: Julian Frost / Music: Ollie McGill / Digital Team: Huey Groves, Christian Stocker

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.

Category

Ad Agency
McCann Erickson

Brand

Media
Online
Country
Australia
By adRuby, 23 November, 2012

Similar content

Metro Trains

Metro Trains: Dumb ways to die

Advertising Agency: McCann, Melbourne, Australia

Yatra

Yatra: Budget holidays

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India

Lufthansa - An Indian heart?

Lufthansa is more Indian than you think!

Ethos Travel

Ethos Travel : time to get away

Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal

Turkish Airlines ads

Scan now and win - Turkish Airlines

Advertising Agency: Mccann, Turkey

LAN Airlines make Mariela's dream come true

McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for

Tigerair Infrequent Flyer Club

Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Mel

DHL print ads

DHL: 08701 10 03 00

Advertising Agency: BBDO, Moscow, Russia

Lam Tam print ads

Lan Tam: An Art Experience

An Art Experience Tour 2012 Sponsor, obviously.

Advertising Agency: Amén, Montevideo, Uruguay

DHL print ad

DHL: Size and shape. Not a problem anymore.

Size and shape. Not a problem anymore.

BBH - "It's Wonderfully Predictable"

Undercover spy, Sarah, chases wicked Alexander into a bustling station.

WestJet "Flight Light"

Client: WestJet

A nightlight that lets kids follow their parents' flights.

Cathay Pacific: Where Travel Meets Theater in a Stunning Collaboration

Cathay Pacific, in partnership with LW Theatres, has launched a captivating campaig

Aircel advert

Let your talk, talk

Let your talk, talk.

Advertising Agency: McCann Erickson, New Delhi, India

Canada's Next Top Ad Exec

CNTAE: Our Judges look Foward to Your work

Advertising Agency: MacLaren McCann, Canada

Solo: Multipurpose knife

Solo: Multipurpose knife

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Executive Creative Director: Suvit Jaturiyasajagul

Alt Hotel ads

Alt Hotel have a hip lounge

Advertising Agency: Taxi, Canada

LAN Airlines: The Destinations Won't Change Much

Advertising Agency: Y&R, Perú

Go RVing Canada: Let your kids be kids

Let your kids be kids. GoRVing.

Caribbean Tickets for 1 USD

Wingo: "Caribbean Tickets for 1 USD" by Grey

"With $1 tickets anyone travels. Even Georgina.
Caribbean Tickets for 1 USD.