Mitoys "Pop Legends" by TBWA

Mitoys is a cultural startup that wants to connect the new generation through design and technology with Paraguayan culture. Indigenous art was our inspiration to create the identity of the project. 

We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. 

The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. 

Advertising Agency: Oniria\TBWA, Paraguay

Chief Creative Director: Camilo Guanes
Executive Director: Daniel Achaval
Creative Directors: Andrea Ferreira, Najib Brozzon
Art Directors: Nathalia Pera, Santiago Valdez
Heads Projects: Yamile Miserlián
Team Creative: Karina Jimenez, Elva Silva, Santiago Valdez
Project Managers: Federica Sierra
Audiovisual producer: Picante