Molson Canadian: a Canadian passport

We created a beer fridge and took it to Europe. There was only one way to open it -- a Canadian passport. #IAMCANADIAN

Advertising Agency: Rethink, Canada

Client: Molson Canadian

Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick / Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill / Account Director: Ashley Eaton
Broadcast Producer: Clair Galea / Production Company: Partners Film / Executive Producer: Aerin Barnes
Line Producer: Neil Bartley / Director: Jonty Toosey / Director of Photography: Bruce Jackson
Post Production: Rooster Post / Executive Producer: Melissa Kahn / Editor: Marc Langley
Assistant Editor: Nick Greaves / Post Production: Fort York VFX / Music and sound by RMW Music
Producer / Composer: Steven MacKinnon / Colourist: Eric Whipp