In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martín Mercado
Executive Creative Directors: Diego Tuya, Darío Rial, Nicolás Massimino, Nicolás Ochoa
Art Director: Valentina Díaz Salama, Paula Incocciati
Copywriter: Denis Vivoda
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez
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