NIVEA: Nivea Sun everyday

NIVEA ads
NIVEA

TARGET: Asian people, including Koreans, who prefer white skin.

CHALLENGE: People do not use sunscreen everyday.

OBJECTIVE: Encourage people to use Nivea Sun everyday.

SOLUTION: Our message sunlight-engraved apples, which are the line examples of product usage, a product sample, and an apple-making-process explanation will be sent to whom answered not using sunscreen everyday at a survey.This will persuade Asian people who prefer white skin to use Nivea Sun everyday.

Advertising Agency: ABJ Genius, Seoul, Republic of Korea

Creative Director: NOH Da Hye / Art Director: SON So Hyun, SON Sang MIn / Copywriter: Jung Kyu (RHYS)LIM
Planner: Jung Kyu (RHYS)LIM / Illustrator: SON So Hyun / Photographer: SON Sang Min

Country
South Korea
Media
Direct Marketing

Category

Brand

Ad Agency
ABJ Genius
By adRuby, 23 April, 2012

Similar content

NIVEA: Stress Protect Deo

To launch the new Stress Protect Deo, NIVEA made a stress test.

Nivea: Presenting 4 new shower gels

Singing in the shower community presents the first ever social karaoke.

Nivea

Nivea: Because life makes wrinkles

Because life makes wrinkles.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany

NIVEA: "MEN BODY SHAVING"

Advertising Agency: FCB Fältman & Malmén, Stockholm, Sweden

NIVEA

NIVEA: Stress Protect deodorant

"We need to talk. / There’s something I need to tell you… / You’re late! / Who is that girl?

NIVEA print ads

NIVEA: New cooling post shave balm

Be ready to control emotions with new cooling post shave balm.

Client: Nivea for Men

Nivea: "The Man Who Changes Mondays" by Cheil

Whether it’s a smile or a kind word, Jamaican born Londoner Carl lives by his belief that a little care does wonders.

Nivea: "Nivea sunscreen waterproof."

Nivea: "Nivea sunscreen waterproof."

Nivea sunscreen waterproof.

Client: Nivea

St John print

St John: You can be the difference

Client: St John Eye Care Unit

Advertising Agency: BBH, London, UK

Close Up print ad

Close Up: No one needs to know

No one needs to know what you've been eating.

Client: Close Up

Playtex ads

Playtex for difficult little people

For difficult little people.

Advertising Agency: Grey Healthy People, USA

Nexcare ads

Nexcare: The last scream of fashion

The last scream of fashion

Client: Nexcare 3M

Advertising Agency: Grupo CP, Santiago, Chile

Schick Razor ads

Schick Exacta 2 Razor - Heads

Advertising Agency: JWT, Manila, Phillipines

Digiface ads

Digiface: Clean Teeth. Healthy Smile

Advertising Agency: Dupla Communication, Vitória, Brazil

Old Spice: He's a man! He's a boy!

Advertising Agency: Wieden + Kennedy, Portland, USA

This Father’s Day, Go Ask Dad | Gillette

94% of teenagers ask the Internet for advice before their dads. On Father’s Day we wanted to change that.

Eurodent

Eurodent "Teeth whitening from 380€"

The teeth are so white that they light up all the time and everywhere.

Don't imagine it.. Live it!

Fitness Time "Don't imagine it.. Live it!"

"Don't imagine it.. Live it! Subscribe for a year membership and get a travel ticket."

Gillette: Evan Longoria makes a crazy bare hand catch

Tampa Bay Ray and Gillette Young Gun Evan Longoria makes a crazy bare hand catch right before it hits a reporter.

Clínica Dempere ads

Clínica Dempere make fairy tales come true

"We make fairy tales come true."

Advertising Agency: ZEA BBDO, Venezuela