Old Spice: New fragrance: the Champion

Old Spice introduced a new wild collection of scents with an extensive campaign.

Have you ever wished Old Spice made a shaving gel for unwanted hairs? Wish granted.

"Watch me jam solo, then use the special interactive player to record your own remix.

Advertising Agency: Wieden + Kennedy, Portland, USA

While the fabled isle of Fiji may or may not actually exist, new Fiji Bar Soap from Old Spice definitely does exist,

Unruly face hairs lead to unruly face-hair children, and so on.

Advertising Agency: BBDO, New York, NY

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada.

Advertising Agency: Saatchi & Saatchi Poland, Warsaw, Poland

OBJECTIVE
Raise awareness of the WHITE new product “Wearable Overnight”

With all this hype about the Rugby, Soap felt it was their duty to ensure everyone truly understood the rules of the

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings.