Some of McDonald’s restaurants in Sweden have beehives on their rooftops.
The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.
To celebrate the initiative which is part of McDonald’s Swedens sustainability work, we created what could be the world’s smallest McDonald’s – a fully functioning beehive.
Advertising Agency: NORD DDB, Norway
CCO: Andreas Dahlqvist
Art Director: Joel Ekstrand
Copywriter: Petter Dixelius
Account Manager: Stina Nyberg
Senior Client Manager: Jeanette Ytterman
Creative Producer: Tobias Bergenwall
Graphic Designer: Daniel Liljas, Fredrik Kjellström
Planner: Jesper Andersson
Design and Construction:Nicklas Nilsson