Pantene "#SeeBeautyNotGender"

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Pantene Case Study Cannes ONLINE

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Client: Pantene

#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community.

Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation.

Advertising Agency: Grey, Thailand

Chief Creative Officer: Jureeporn Thaidumrong
Group Client Service Director: Kanokkorn Seehapan
Art Director: Supakit Yindeeanant
Copywriter: Nuttapan Phairutchawan
United Chairman: Thor Santisiri
CEO: Subbaraju Alluri
CEO: Yashaswini Samat
Managing Director: Kanaporn Hutcheson
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Nutnaree Harussadeechvalit
Planning Director: Navinda Kittisubkul
Planning Director: Siddika Dehlvi
Planning Director: Neha Bansal
Operations Service Director: Kanoksak Kanchanachutha
Project Manager: Anuchit Sannopphakun
Idea Creation: Facebook
Chief Creative Officer: Mark D'Arcy
VP, The Creative Shop: Rapha Vasconcellos
APAC Creative Lead: Juhi Kalia
Client Partner: Dhruv Chadha
Creative Strategist: Kenny Blumenshein
Creative Strategist: Nasheet Shadani
Editor: Nuqman Shaifuddin
Production Company: Hello Filmmaker
Director: Tanwarin Sukkhapisit
Executive Producer: Chotirat Wareerattanarot

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