AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched.
In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the "skip ad" button. The lettering explains: "New Beetle with DSG Tiptronic transmission. You don't shift gears. Neither does the commercial".
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches / Creative Directors: Renato Simões, Bruno Prosperi
Online Creation Co-Directors: Luciana Haguiara, Sandro Rosa / Art Director: André Leotta
Copywriter: Leo Avila / Digital Production Director: Fernando Boniotti / Digital Media Piece Programming: A Madre
Art Buyers: Tereza Setti, Ana Cecilia da Costa / Account Executives: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Vanessa Silva / Planners: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola, Larissa Porto de Andrade