Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Optic 2000
  3. Optic 2000 "As far as the eye can see"

Optic 2000 "As far as the eye can see"

Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See seeks to prove just that. Conceived and organized by Australie.GAD for French opticians network Optic 2000, this project aims to raise awareness about visual impairment through a unique photo exhibition entirely created by artificial intelligence (AI) based on memorable mental images described by visually impaired individuals.

Partnering with the Valentin Hauÿ Association, named after the founder of the first school for the blind in 1785, the Optic 2000 corporate foundation, French eyewear company Lissac, and Audio 2000, a network of hearing specialists, As Far as the Eye Can See creates a joint effort to make an invisible disability visible. By revealing the memories of four visually impaired people through images designed by AI with the help of a photographer-artist, the exhibit showcases unique images that have never before existed outside of the individuals' minds.

Photographer Marc Da Cunha Lopes worked closely with each visually impaired individual to fine-tune their memories and push the realism of each image as far as possible. The resulting images will be exhibited in the Parisian art gallery Atelier 13 Sévigné from April 5-8. The exhibit will be fully accessible to visually impaired individuals, with braille translations of all signage and a website developed to meet digital accessibility standards so the works can be heard through audio descriptions.

Beyond the exhibit, the works will be sold for 750€ apiece, with all proceeds going to the Valentin Hauÿ Association to offer cultural and sports activities for the visually impaired and blind. Additionally, a touching and emotional film comprised of scenes of the discussions between the visually impaired individuals and the photographer will be shown, highlighting the special bond forged between them during the project.

As Far as the Eye Can See is a testament to the transformative power of art, AI, and community in raising awareness for visual impairment. By making the invisible visible and showcasing the creative abilities of visually impaired individuals, the exhibit challenges the misconceptions surrounding disability and proves that with the right support, anyone can contribute to creative and artistic projects.

AUSTRALIE.GAD CREDITS
Co-president: Gilles Masson
Associate General Manager - Creation: Philippe Boucheron
Associate General Manager: Thierry Taglioni
Account Director: Margaux Gilles
Account Manager: Ulysse Boudot
Project Manager: Margot Charrier
Artistic Directors: Tom Camus, Guillaume Paulus, Charles Coussot
Copywriters: Tom Camus, Guillaume Paulus, Barthélémy Desplats
Digital Art Directors: Alix Chabagny, Quentin Sautour
Web Developer: Frédérique Devaux
Head of production: Thomas Laurent
Creative Producer: Jean-Luc Chirio
Photographer: Marc Da Cunha Lopes

Post-production: Firm
Sound Post-production: Plouf

LOVEBOAT CREDITS
Director: Nan Feix
Executive Producer: Marine Garnier

OPTIC 2000 CREDITS
Communications Director : Sandrine Ladoux
Advertising/External Communications Manager: Pierre Vinogradoff


VALENTIN HAÜY ASSOCIATION CREDITS
Communications Director: Emilie Lebre

MUSIC 

"Geist rouge" 

Composed by Flavien Berger 

Extract from “Tout le Monde Aime Jeanne” (Film soundtrack) 

Les Films du Worso exclusively licensed by Pan European Recording 

Edited by Les Films du Worso / Rêverie 

Extra images
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"

Category

  • Public interest
Ad Agency
Australie.GAD

Brand

  • Optic 2000
Media
TV / Film
Country
France
By adRuby, 5 April, 2023
  • Add new comment
  • 213 views

Similar content

Food not included

Brilliant Fridge Campaign: How ELECTRO DEPOT Helped Tackle Hunger in France

Imagine this: you saunter into your kitchen, ready to whip up a meal.

#NePasIgnorer: A Campaign That Demands Action Against Violence Towards Women

In a world where violence against women continues to escalate, campaigns like #NePasIgnorer

Toronto Humane Society print ads

Toronto Humane Society: You need string. adopt a new life.

"Studies show that my sleeping all day improves your life expectancy.
adopt a new life.

EMDA Israeli Alzheimer Association

"It was the international Alzheimer awareness week."

Amnesty International print ads

Amnesty International Venezuela original idea

Megaphone Mug

Amnesty International: This saturday you probably

Advertising Agency: Cossette, Montréal, Canada

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing

PETA: creative pitches, scripts, and projects

See what one caring ad agency did to make sure great apes were left out of creative pitches, scripts, and projects.

RSPCA Queensland

RSPCA Queensland: We're all creatures great & small

"A pig's intelligence equals that of a toddler. We're all creatures great & small."

Greenpeace

Greenpeace: We are running out of real wood.

We are running out of real wood.

Greenpeace: all enjoy a greener offline

Let's face it, you've been clicking dirty. But that can change.

Ecovia

Ecovia: A trap here throws everything off balance.

Advertising Agency:Terremoto Propaganda, Curitiba, Brazil

U.S. Navy: Pin Map

Advertising Agency: Lowe Campbell Ewald, USA

Client: U.S. Navy

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

WWF

WWF: "Don't let garbage replace wildlife" by Traffik

Advertising Agency: Traffik, Toronto, Canada

Greenpeace print ad

Greenpeace: "Stop the war" by DDB

Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace

Surfers Against Sewage "Creature"

Bicoastal and London-based production company Park Pictures shares the heartwrenching account of a failed rescue miss

Marevivo "For the sea every wash is a torture #STOPMICROFIBRE"

Marevivo "For the sea every wash is a torture #STOPMICROFIBRE"

Client: Marevivo Italia

"For the sea every wash is a torture

WWF "In the real world, natural disasters are human"

WWF "In the real world, natural disasters are human"

Advertising Agency: Circus Grey, Lima, Peru

Client: WWF

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

The new advertising campaign from Cartier "Love is All"

Access Israel "COP26 Unaccessible conference"

San Diego Zoo Wildlife Alliance "You Can't Replace Wildlife Once It's Gone"

Microsoft Xbox presents Age of Empires IV

Atlanta Hawks' Trae Young Pushes the Limits of 'Impossible'

CarMax "Call Your Shot" 3.0

The HISTORY Channel presents "The Rest Is History"

ekWateur invites you to switch to renewable energy

Cumberland Packing Corp Animates Sweet Stories for "In The Raw"

Vileda launches film aimed at Gen Z "Dancer"

Pagination

  • Previous page
  • 25
  • Next page

Popular ads

Unicef Tap Project

Unicef Tap Project - ACQUA for LIFE

Oreo ads

OREO Celebrate the kid inside

Baygon "Double Nozzle"

Baygon "Double Nozzle"

Volvo cars with an AED: Volvo Lifesaver

Jeep "It's time to explore the great indoors"

Jeep "It's time to explore the great indoors"

Honda print

Honda Genuine Parts: Don't be that guy.

The Andy Warhol Museum

The Andy Warhol Museum: Must be summer

Travel further than you think for 15€

SNCF: Travel further than you think for 15€

LG print ads

LG: Like a boss

Legoland: "Building parents' imaginations since 1932" by Brad

Legoland: "Building parents' imaginations since 1932" by Brad

Pagination

  • Previous page
  • 25
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Pepsi(41)
#Greenpeace(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal