Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Optic 2000
  3. Optic 2000 "As far as the eye can see"

Optic 2000 "As far as the eye can see"

Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See seeks to prove just that. Conceived and organized by Australie.GAD for French opticians network Optic 2000, this project aims to raise awareness about visual impairment through a unique photo exhibition entirely created by artificial intelligence (AI) based on memorable mental images described by visually impaired individuals.

Partnering with the Valentin Hauÿ Association, named after the founder of the first school for the blind in 1785, the Optic 2000 corporate foundation, French eyewear company Lissac, and Audio 2000, a network of hearing specialists, As Far as the Eye Can See creates a joint effort to make an invisible disability visible. By revealing the memories of four visually impaired people through images designed by AI with the help of a photographer-artist, the exhibit showcases unique images that have never before existed outside of the individuals' minds.

Photographer Marc Da Cunha Lopes worked closely with each visually impaired individual to fine-tune their memories and push the realism of each image as far as possible. The resulting images will be exhibited in the Parisian art gallery Atelier 13 Sévigné from April 5-8. The exhibit will be fully accessible to visually impaired individuals, with braille translations of all signage and a website developed to meet digital accessibility standards so the works can be heard through audio descriptions.

Beyond the exhibit, the works will be sold for 750€ apiece, with all proceeds going to the Valentin Hauÿ Association to offer cultural and sports activities for the visually impaired and blind. Additionally, a touching and emotional film comprised of scenes of the discussions between the visually impaired individuals and the photographer will be shown, highlighting the special bond forged between them during the project.

As Far as the Eye Can See is a testament to the transformative power of art, AI, and community in raising awareness for visual impairment. By making the invisible visible and showcasing the creative abilities of visually impaired individuals, the exhibit challenges the misconceptions surrounding disability and proves that with the right support, anyone can contribute to creative and artistic projects.

AUSTRALIE.GAD CREDITS
Co-president: Gilles Masson
Associate General Manager - Creation: Philippe Boucheron
Associate General Manager: Thierry Taglioni
Account Director: Margaux Gilles
Account Manager: Ulysse Boudot
Project Manager: Margot Charrier
Artistic Directors: Tom Camus, Guillaume Paulus, Charles Coussot
Copywriters: Tom Camus, Guillaume Paulus, Barthélémy Desplats
Digital Art Directors: Alix Chabagny, Quentin Sautour
Web Developer: Frédérique Devaux
Head of production: Thomas Laurent
Creative Producer: Jean-Luc Chirio
Photographer: Marc Da Cunha Lopes

Post-production: Firm
Sound Post-production: Plouf

LOVEBOAT CREDITS
Director: Nan Feix
Executive Producer: Marine Garnier

OPTIC 2000 CREDITS
Communications Director : Sandrine Ladoux
Advertising/External Communications Manager: Pierre Vinogradoff


VALENTIN HAÜY ASSOCIATION CREDITS
Communications Director: Emilie Lebre

MUSIC 

"Geist rouge" 

Composed by Flavien Berger 

Extract from “Tout le Monde Aime Jeanne” (Film soundtrack) 

Les Films du Worso exclusively licensed by Pan European Recording 

Edited by Les Films du Worso / Rêverie 

Extra images
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"

Category

  • Public interest
Ad Agency
Australie.GAD

Brand

  • Optic 2000
Media
TV / Film
Country
France
By adRuby, 5 April, 2023
  • Add new comment
  • 212 views

Similar content

#NePasIgnorer: A Campaign That Demands Action Against Violence Towards Women

In a world where violence against women continues to escalate, campaigns like #NePasIgnorer

Food not included

Brilliant Fridge Campaign: How ELECTRO DEPOT Helped Tackle Hunger in France

Imagine this: you saunter into your kitchen, ready to whip up a meal.

Greenpeace ads

Greenpeace: Save the trees

Save the trees

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel

Compassion In World Farming ads

Compassion In World Farming - Stop Live Exports

For many, it's standing room only for the next 30 hours. Stop Live Exports.

Who's the villain?

Are we really selling weapons to anybody? Let's make sure the Arms Trade Treaty is not meaningless.

PETA ads

PETA: Adopt Indian Dogs

Advertising Agency: Chirpy Elephant, Chennai, India

Hemorio: There is always someone waiting for a donation

Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waitin

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

Amnesty International ads

Amnesty International: 50 Years Anniversary Poster

Advertising Agency: Sunrise, Copenhagen, Denmark / Creative Director / Art Director: Janus Kortermann Jauch

Moms Demand Action For Gun Sense In America

Moms Demand Action: Guess which one

Client: Moms Demand Action For Gun Sense In America

Blue Cross

Blue Cross: It's not just you alcohol ruins.

It's not just you alcohol ruins.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany

Shorashim: Take Out - Help Out

Advertising Agency: McCann Digital, Tel-Aviv, Israel

Childhood Eye Cancer Trust

Childhood Eye Cancer Trust: Flash photography

Flash photography

Pet SOS

Pet SOS: "Sterilize. Adopt. Protect." by McCann

An unsterilized male dog and female dog can have up to 67,000 descendants in just seven years. Can you keep them?

PETA Distributes 'Huntsman' Condoms to the Trump Brothers

PETA distributed complimentary Huntsman Condoms to outdoors shows, hunting clubs, and trophy hunters, including Donal

Save the Children

Save the Children: "just 10 pesos per day" by Totem Marketing

$4.000 USD.
This is the price that thousands of migrant children pay to risk their lives.

Who's really online with your kids?

Foundation Against Child Exploitation asks "Who's really online with your kids?"

Who's really online with your kids?

Advertising Agency: JWT, Melbourne, Australia

Reinserta "Thousands of mexican children are born in prison"

Reinserta "Thousands of mexican children are born in prison"

In Mexico there are thousands of women in prison.

Detran-GO "Don't take your eyes off the road."

Detran-GO "Don't take your eyes off the road."

In Brazil, Detran is the initials for Traffic Department.

Greenpeace "A regular weapon"

In Russia, lethal weapons are either forbidden or their sale strictly governed.

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

New Mini Hash Browns: A Tasty Tribute to McDonald's Iconic Classic

Méqui Happily Ever After: Celebrating Love and Nostalgia at McDonald's

Méqui Happily Ever After: Celebrating Love and Nostalgia at McDonald's

M87's Mysterious Debut: A New Era in French Rap Advertising

Igniting Community Spirit: The Fire Race 2023

Igniting Community Spirit: The Fire Race 2023

LimePass

Tired of Traffic and High Costs? LimePass is Your Solution

Unveiling The One Show 2025 Call for Entries

Unveiling The One Show 2025 Call for Entries

Fight Global Warming. Fight Swamp Ass

Fight Global Warming. Fight Swamp Ass: A Climate Crisis, Distilled

Dyson: All Power

Dyson: All Power - we must proceed with caution

Cathay Pacific: Where Travel Meets Theater in a Stunning Collaboration

Ligue 1's "We Will Show You" Campaign: A New Era for French Football

Pagination

  • Previous page
  • 7
  • Next page

Popular ads

A Love Letter to Our Real Valentines: Cats & Their Delectable Delights

McDonald's print ads

McDonald's: Royal

Sony ads

Sony Earphone make.believe

The All-New 2026 Honda Passport TrailSport: A Dream on Wheels

Toyota: "RAV4"

Toyota: "RAV4" by Saatchi & Saatchi

BMW ads

BMW Sheer Driving Pleasure

A Bank Ad That Blooms Beyond Banking: Banque Populaire’s New Campaign

Poen "Protect your eyes from everyday damage"

Poen "Protect your eyes from everyday damage"

Why TUI's "Packed Differently" Campaign Unpacks Big Results

WWF "Let's stop the traffic"

WWF "Let's stop the traffic"

Pagination

  • Previous page
  • 7
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal