Orange: the importance of words and how

« Lights Out » is the new pan-African campaign by Orange International conceived for the festive season.

A celebratory film that illustrates the unique atmosphere that stretches across the African continent as the end of year festivities approach.

An ever-growing crowd heads happily towards the city centre. Everyone wants to gather together to celebrate the New Year. And, this moment is going to be as surprising as it is magical.

This film illustrates the importance of words and how, thanks to Orange, the end of year festivities are going to be truly spectacular.

Advertising Agency: Publicis Conseil, Paris, France

International Creative Director: Steve O’Leary / Copywriter: Antoine Querolle
Art directors: Antoine Querolle, Etienne Deloraine / Account managers: Cécile Lejeune, Stéphane Pellegrini, Sandra Thabet, Samira Maarouf / Strategic planning: Holly Chenu / Process Manager: Justine Gentil
TV Production: Pierre Marcus, Guillaume Delmas / Prodigious // Music production: Pierrick Devin / 25 HAD // Sound Mix: Boris Nicou / Prodigious // Company Production: Bird Films / Producer: Alan Lawson / Director: Grant de Sousa