Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push.
Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.
open, taste, recycle with us
Advertising Agency: Publicis, Milan, Italy
Client: Coca-Cola
Global CCO Publicis Communication Worldwide: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Executive Creative Directors: Davide Boscacci, Jorg Riommi
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Illustrator: Davide Barco
Global Client Service Director: Lorenza Montorfano
Account Director: Marcia Carneiro
CEE Portfolio and Growth director: Romain Maillard
CEE IMC director: Dmitry Muzychenko
CEE Content Excellence Director: Monica Alvarez
CEE Content Excellence Manager: Desirèe Ferrari
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