We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there’s something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.
Advertising Agency: Red Fuse Paris, France
Creative Chairman: Shen Guan Tan
Executive Creative Director: Manir Fadel
Head Of Art: Vitor Menezes
Art Director: Marta Tomás
Copywriter: David Dominguez
Photographer: Ale Burset
Art Digital: Diego Speroni
Lettering: Marta Tomás