Japan is the land of traditions. One of these is to tell small, lovingly drawn stories on fans. This tradition is used by Japanese carbuilder NISSAN to highlight the innovation of the new high-beam-assistant. To put the technology that provides a better view in the dark and lets the driver recognize dangers earlier, in an unusual light.
Advertising Agency: TBWA, Düsseldorf, Germany
Cco: Ricardo Distefano
Creative Director: Georg Schütte
Art Director: Björn Burkey, Lothar Schieberle
Copywriter: Georg Schütte
Illustrator: Silvain Steenbink / artbox