Ray-Ban designed tramways with decorated windows in Belgium for its new polarized colour lenses.
Make a test drive in one of the unique designed Ray-Ban trams in Ghent, Antwerp or Brussels and experience the new range of Ray-Ban polarized colour lenses. The windows of these trams are decorated with 9 different colour filters, giving you a very special view on the city. Share your Ray-Ban experience with others by simply posting a photo of your view using #nofilterjustrayban
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe / Creation: Gertjan De Smet
Account Manager: Gertjan De Smet / Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager / Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle / Digital production: Simon De Pauw / Sevenedge
Production company: Lijncom, JCDecaux, Clear Channel / Photographers: Mary-ann Koninckx, Yannick Tielemans