Our task was to tell the inhabitants of the Caucasian republics about the return of the Asiatic leopard to the historical habitat and to attract financial assistance for the restoration of the animal population.
We have shown that a rare historical sight is an integral part of the nature of the Caucasus, as well as a reason for the pride of the local population and an increase in the tourist interest in the region.
Advertising Agency: POSSIBLE, Moscow, Russia
Chief Creative Officer: Vlad Sitnikov
Creative Directors: Artem Filimonov, Oleg Palchinsky
Creative: Misha Sinelchikov
Art Director: Igor Smirnov
Account Director: Inna Kovaleva