Pampers #PampersForPreemies by Saatchi&Saatchi

Pampers with Saatchi&Saatchi, Publicis Media and MSL Group to donate nappies to premature babies.

With #PampersForPreemies campaign, Pampers will be rallying the nation to get involved and help donate Pampers Preemie Protection nappies to NICU wards in need.

Pampers has also teamed up with Olympic Cyclist Sir Chris Hoy and his wife Lady Sarra, who are themselves parents of a premature baby, and have experienced first-hand the importance of having a nappy available to properly support premature babies’ needs.

Speaking of their involvement, Chris and his wife Sarra said: “When our son was born prematurely, we saw how much care and support was needed to help his early development. Having a nappy created especially for premature babies ensures a correct fit, improving comfort and ensuring their sleep is less disturbed. It’s also important for parents, making the tricky process of nappy changing within the incubators a little easier and will help reassure them during such a precious time.”

Advertising Agency: Saatchi & Saatchi London, MSL Group, Publicis Media

Global Executive Creative Director: Rob Burleigh
Creative Directors (TV): Neil Richardson, Oliver Farrington, Megan Diamond, Jenny Bond
Creative Director (OOH, Social & Instore): Kerry Sharpe
Global Planning Director: Lex Robinson
Account Team: Andrea Kenerly, Laura Etherington, Kat O’Donnell, Fama Diop
Executive Producer: Anne O’Neill
Project Manager: Sarah Burns
Designer: Suzie Foster
Consumer PR Team: Leigh Brimicombe, Melany Whitworth
Media Planners: Philippine Reys, Aigerim Meiramkulova
TV Production Company: Moxie Pictures
TV Director: Luke Franklin
TV Editor: Darren Baldwin @ Final Cut
TV Production Company Producer: Sue Caldwell
TV Post-Production Company: The Mill
TV Audio Post-Production Company: Patch Rowland / Machine Sound