Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advert title: Take The Wheel
Campaign name: Take The Wheel
Published: April, 2019
Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi
Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.