McDonald's "Family Proof" by TBWA

Family Proof

Client: McDonald's

In a statement, McDonald's wrote: “For a child, life is often made of constraints: do not run, do not touch, do not get dirty… But at McDonald’s, it’s not like anywhere else: you can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination, which rhymes with freedom for families.

“This freedom is essential in everyday life that McDonald's France decided to transcribe with this campaign aimed at families.”

Advertising Agency: TBWA\Paris, France

Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb, Charles Gourmelon
Agency Managers: Jonathan Serog, Emmanuelle Escalere, Louis Mainbourg, Camille Naulleau
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Cédric Moutaud, Vincent Pedrocchi, Sacha Stojkovic, Valentine Foulonneau
Art Buyer: Claire Sougy
Photographer: Maud Remy-Lonvis