Family Proof
Client: McDonald's
In a statement, McDonald's wrote: “For a child, life is often made of constraints: do not run, do not touch, do not get dirty… But at McDonald’s, it’s not like anywhere else: you can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination, which rhymes with freedom for families.
“This freedom is essential in everyday life that McDonald's France decided to transcribe with this campaign aimed at families.”
Advertising Agency: TBWA\Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb, Charles Gourmelon
Agency Managers: Jonathan Serog, Emmanuelle Escalere, Louis Mainbourg, Camille Naulleau
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Cédric Moutaud, Vincent Pedrocchi, Sacha Stojkovic, Valentine Foulonneau
Art Buyer: Claire Sougy
Photographer: Maud Remy-Lonvis
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