Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports.
With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident.
To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.
Fake taxis hide real risks
Overpriced fares, no insurance in case of accidents. Stay Alert.
Advertising Agency: WCIE, Paris, France
Creative Director: Gabriel Lippis
Art Director: Vincent Berard
Copywriter: Asma Kanzari
Photographer: Hervé Plumet