"Tropical. But thoroughly enjoyed by pale people who burn easily. / The islands are calling. And yet the islands couldn't possibly know your cell number. / Unique flavors. Ripped off from the Caribbean. / The tropical taste will take you away. The loud chomping sound will will bring you right back.
It's a pack of contradictions."
Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman / Copywriter: Jim LeMaitre / Illustrator: Lacey Waterman