Objective: UniCredit Bank has a brand new product, Work&Travel business card. The main point is that the card can be used to pay all business costs and expenses and accrue "miles" in return. And all accrued miles can subsequently be exchanged for air tickets. Ultimately, you travel all over the world and your own business expenses pay for it.
Our mission was to create a print that would clearly show the main advantage of the business card.
Solution: We used business expense diagrams as the key visual image. However, if the diagrams are turned upside down, they will turn into silhouettes of famous world cities. And that is the reverse side of expenses the cardholder gets, the opportunity to travel thanks to their own business expenses.
There is a reverse side to expenses.
Advertising Agency: Jekyll&Hyde, Saint-Petersburg, Russia
Creative Director: Mikhail Rakov, Artiom Gelvez Kostenko
Art Director: Artiom Gelvez Kostenko
Copywriter: Mikhail Rakov
Account Manager: Elena Palamarchuk