Zing Dark #BeWhatYouWantToBe

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Advertising Agency: Openspace Agency, Mumbai, India

The five new fragrances of Zing Dark, a deodorant brand made exclusively for men personify the words freedom, mythic, energy, courage and seduce comparing them to their alter ego animal forms that encourage the user to embrace their inner personalities of being bold, vibrant, confident.

"Discover your magic"

"Fly high"

"Reclaim your power and speed"

"Unleash your dark side"

"Be the ruler"

Creative Director: Yusuf Lokhandwala
Copywriter: Priyanshi Shah
Graphic Designer: Shraddha Patil

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