In Peru, 75% of the elderly adults feel abandoned by their families.
On Christmas, while others Malls made campaigns for children gifts, in Real Plaza we created a campaign that promoted time with elderly adults: "The Wrong Gift", we convinced our clients to buy a wrong gift for their grandparents.
For what?
To return to the mall, change it and share more time together.
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Gonzalo Vera Tudela
Copywriter: Mauricio Loredo
General Account Director: Alberto Goachet
Account Director: Manuel Vergara
Account supervisor: Vania Delgado
Production: Vane Díaz, Leyci Marquez
Planning: Renato Arauco
Production Company: Santiago
Director: Matias Gutierrez
Audio Company: Zumba
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