A campaign that has had the voluntary participation of 720 different women, representing the total number of acts of aggression that take place daily in Brazil.
Based on statistical data from the Brazilian Forum for Public Safety, We Ad Agency in Brazil has created a new media format with a frequency as high as that of cases of aggression: every 2 minutes, over a 24-hour period of programming.
A campaign made for RedeTV (one of the largest broadcasting channels in Brazil) and for Associação Fala Mulher (Speak Up Woman Association).
Agency: We Ad Agency in Brazil
Associate Creative Director: Glauber Dorotheu
webpage for this project: https://2breakthesilence.com/.
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