RedeTV! "2break the silence"

A campaign that has had the voluntary participation of 720 different women, representing the total number of acts of aggression that take place daily in Brazil.

Based on statistical data from the Brazilian Forum for Public Safety, We Ad Agency in Brazil has created a new media format with a frequency as high as that of cases of aggression: every 2 minutes, over a 24-hour period of programming.

A campaign made for RedeTV (one of the largest broadcasting channels in Brazil) and for Associação Fala Mulher (Speak Up Woman Association).

Agency: We Ad Agency in Brazil

Associate Creative Director: Glauber Dorotheu

webpage for this project: https://2breakthesilence.com/.

Extra images
RedeTV! "2break the silence"
RedeTV! "2break the silence"
RedeTV! "2break the silence"
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence
2breakthesilence

Category

Ad Agency
WE

Brand

Media
TV / Film
Country
Brazil
By adRuby, 27 April, 2021

Similar content

EMDA Israeli Alzheimer Association

"It was the international Alzheimer awareness week."

Amnesty International print ads

Amnesty International Venezuela original idea

Megaphone Mug

Amnesty International: This saturday you probably

Advertising Agency: Cossette, Montréal, Canada

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing

PETA: creative pitches, scripts, and projects

See what one caring ad agency did to make sure great apes were left out of creative pitches, scripts, and projects.

RSPCA Queensland

RSPCA Queensland: We're all creatures great & small

"A pig's intelligence equals that of a toddler. We're all creatures great & small."

Greenpeace

Greenpeace: We are running out of real wood.

We are running out of real wood.

Greenpeace: all enjoy a greener offline

Let's face it, you've been clicking dirty. But that can change.

Ecovia

Ecovia: A trap here throws everything off balance.

Advertising Agency:Terremoto Propaganda, Curitiba, Brazil

U.S. Navy: Pin Map

Advertising Agency: Lowe Campbell Ewald, USA

Client: U.S. Navy

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

WWF

WWF: "Don't let garbage replace wildlife" by Traffik

Advertising Agency: Traffik, Toronto, Canada

Greenpeace print ad

Greenpeace: "Stop the war" by DDB

Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace

Surfers Against Sewage "Creature"

Bicoastal and London-based production company Park Pictures shares the heartwrenching account of a failed rescue miss

Marevivo "For the sea every wash is a torture #STOPMICROFIBRE"

Marevivo "For the sea every wash is a torture #STOPMICROFIBRE"

Client: Marevivo Italia

"For the sea every wash is a torture

WWF "In the real world, natural disasters are human"

WWF "In the real world, natural disasters are human"

Advertising Agency: Circus Grey, Lima, Peru

Client: WWF

Mercado Libre "Buy straws that will never reach the ocean"

Mercado Libre "Buy straws that will never reach the ocean"

Buy straws that will never reach the ocean.

Advertising Agency: Sancho BBDO, Colombia

Association Prévention Routière "only focus on the road"

Association Prevention Routiere "only focus on the road"

only focus on the road

Client: Association Prévention Routière

"Swopbox" is the most simple idea to reduce E-waste

"Swopbox" is the most simple idea to reduce E-waste

E-waste is the world's fastest-growing waste. There are up to 50 million metric tons in recent years