Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Reporters Without Borders
  3. Reporters Without Borders: "This is not a container, it's a prison"

Reporters Without Borders: "This is not a container, it's a prison"

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without Borders (RSB) is taking action with its agency BETC.

To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism.

Inspired by a true story, this new film by BETC depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years.

Directed by the duo Johnny Alves and Benjamin Darras (One More) and produced by RITA films, this film launches December 16th in parallel with a special operation on the Champs de Mars where RSB has installed a similar shipping container in front of the Eiffel Tower.

BRAND: REPORTERS SANS FRONTIÈRES (Reporters Without Borders)
BRAND MANAGEMENT: Christophe DELOIRE, Perrine DAUBAS, AnneCharlotte CHERON

AGENCY: BETC
AGENCY MANAGEMENT: Catherine EMPRIN, Guillaume ESPINET
CREATIVE DIRECTOR: Stéphane XIBERRAS
ARTISTIC DIRECTOR: Jean-Michel ALIROL
ASSISTANT DA: Pierre ORIZET
COPYWRITER: Dominique MARCHAND

TRAFFIC: Yannick GIMONET

PRODUCTION HOUSE: RITA FILMS

DIRECTORS: Johnny ALVES & Benjamin DARRAS (ONE MORE) 

PRODUCER: Nicolas MARIE

SOUND PRODUCER: SCHMOOZE & LA-BO

1st AIRDATE December 16

Category

  • Public interest
Ad Agency
BETC

Brand

  • Reporters Without Borders
Media
TV / Film
Country
France
By adRuby, 16 December, 2014
  • Add new comment
  • 180 views

Similar content

Reporters Without Borders "War reporters"

Reporters without Borders are releasing their 50thphotography book promoting the freedom of informat

Addict Aide: "Laurence's secret" by BETC

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence.

Reporters Without Borders ads

Every one has the right to be informed

Every one has the right to be informed. Support us: rsf.org

Reporters Without Borders - the two faces of Bahrain

Advertising Agency: Publicis, Brussels, Belgium

Ana Paula Moreno Institute

Ana Paula Moreno Institute #FindHope

Human t

La Parole Aux Sourds: "Unsilenced" by BETC

Discover Unsilenced, a unique collaboration between the French-Ameri

Reporters Without Borders ads

Human rights abuse in the Russian media

The ad explicates the manipulation of journalists by Vladimir Putin’s government, showing human rights abuse in the R

Ensemble Contre La Récidive: The Lamb

The French association Ensemble Contre la Récidive (Citizens Against Recidivism), an organization

Good Planet Foundation: "GET READY FOR GLOBAL WARMING" by BETC

GET READY FOR GLOBAL WARMING

Toronto Humane Society print ads

Toronto Humane Society: You need string. adopt a new life.

"Studies show that my sleeping all day improves your life expectancy.
adopt a new life.

EMDA Israeli Alzheimer Association

"It was the international Alzheimer awareness week."

Amnesty International print ads

Amnesty International Venezuela original idea

Megaphone Mug

Amnesty International: This saturday you probably

Advertising Agency: Cossette, Montréal, Canada

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing

PETA: creative pitches, scripts, and projects

See what one caring ad agency did to make sure great apes were left out of creative pitches, scripts, and projects.

RSPCA Queensland

RSPCA Queensland: We're all creatures great & small

"A pig's intelligence equals that of a toddler. We're all creatures great & small."

Greenpeace

Greenpeace: We are running out of real wood.

We are running out of real wood.

Greenpeace: all enjoy a greener offline

Let's face it, you've been clicking dirty. But that can change.

Ecovia

Ecovia: A trap here throws everything off balance.

Advertising Agency:Terremoto Propaganda, Curitiba, Brazil

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Wash Life Balance: faster, smarter laundry built around time

BBH Singapore - Unthinkables

The Gum That Shouldn’t Exist—But Does

Cazoo Rebrands With 'The Right Car for Anyone' Animated Campaign

Wanna Play? The Citroën Ami Turns Urban Mobility Into a Joyride

McDonald’s National Filet-O-Fish Day

McDonald’s Revives Filet-O-Fish Fan Group with £2 Offer

Natura

Smell That? It's the Future of Healthcare—Bottled by a Beauty Brand

The Odyssey of Wilson: Turning Plastic into Persuasion

Almacenes Tía

WMG Ec: Almacenes Tía + Hot Wheels

Oma’s Soep Fights Elderly Loneliness With Free Meal Campaign

Saltanat Light: When a Blink Speaks Louder Than a Shout

Pagination

  • 1
  • Next page

Popular ads

McDonalds print advertisement

McDonald's: The thing you want

SolarCity: Coal Oil Gas

Touchboard Discounts

Touchboard Discounts from Itaú and Africa Creative

Greenpeace ads

Greenpeace: Save the trees

McDonald's ads

McDonald's New Loose Change Menu

WWF

WWF: "Don't let garbage replace wildlife" by Traffik

Greenpeace ads

Greenpeace: Change the picture now

Pepsi "Play Never Stops" #FORTHELOVEOFIT

Nike

Nike "I'm making myself stylish" by The Creative Deer

Kasturba Hospital

Kasturba Hospital against obesity and fattiness

Pagination

  • 1
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Pepsi(41)
#Greenpeace(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(203)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal