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  3. Reporters Without Borders: "This is not a container, it's a prison"

Reporters Without Borders: "This is not a container, it's a prison"

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without Borders (RSB) is taking action with its agency BETC.

To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism.

Inspired by a true story, this new film by BETC depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years.

Directed by the duo Johnny Alves and Benjamin Darras (One More) and produced by RITA films, this film launches December 16th in parallel with a special operation on the Champs de Mars where RSB has installed a similar shipping container in front of the Eiffel Tower.

BRAND: REPORTERS SANS FRONTIÈRES (Reporters Without Borders)
BRAND MANAGEMENT: Christophe DELOIRE, Perrine DAUBAS, AnneCharlotte CHERON

AGENCY: BETC
AGENCY MANAGEMENT: Catherine EMPRIN, Guillaume ESPINET
CREATIVE DIRECTOR: Stéphane XIBERRAS
ARTISTIC DIRECTOR: Jean-Michel ALIROL
ASSISTANT DA: Pierre ORIZET
COPYWRITER: Dominique MARCHAND

TRAFFIC: Yannick GIMONET

PRODUCTION HOUSE: RITA FILMS

DIRECTORS: Johnny ALVES & Benjamin DARRAS (ONE MORE) 

PRODUCER: Nicolas MARIE

SOUND PRODUCER: SCHMOOZE & LA-BO

1st AIRDATE December 16

Category

  • Public interest
Ad Agency
BETC

Brand

  • Reporters Without Borders
Media
TV / Film
Country
France
By adRuby, 16 December, 2014
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  • 180 views

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