Samsung: Run to Support Schools

In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

Advertising Agency: Leo Burnett, Amman, Jordan

Creative Director: Sary Najjar / Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far / Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni

Category

Ad Agency
Leo Burnett

Brand

Media
Online
Country
Jordan
By adRuby, 11 April, 2013

Similar content

Samsung "Flight of the bumblebee"

Capturing the next video to conquer the web could just depend on whether you have the phone with the right featu

Samsung NX mini

Samsung: For self-portraits. Not selfies.

Product: Samsung NX mini

Another world awaits you with Samsung

Advertising Agency: Leo Burnett, Sydney, Australia

Samsung: Safety truck

Samsung: Safety truck

Advertising Agency: Leo Burnett, Argentina

Samsung ads

Samsung Galaxy NX. Share now.

Advertising Agency: Leo Burnett, Istanbul, Turkey

Samsung #DoWhatYouCan't

#DoWhatYouCan’t
A Philosophy for greatness

Samsung "Don't let reflections ruin your movie"

Samsung "Don't let reflections ruin your movie"

Reflections on the TV screen can be an annoying experience when you want to enjoy your favourite movie.

Samsung "THE MEXICAN STANDOFF"

The Samsung Galaxy Z Fold3 5G  - a foldable, water resistant and stylish phone, with an expansi

Samsung "The WIN-WIN Marathon"

Samsung "The WIN-WIN Marathon"

Samsung Israel presents:
“The WIN-WIN Marathon”

Samsung "The man who got to the bottom of the laundry basket"

To see the bottom of the laundry basket is every person’s dream and every parent’s aspiration.

Samsung print

Samsung: Just 80mm flat

Product: Samsung Navibot Vacuum Cleaner

Advertising Agency:Leo Burnett Frankfurt, Germany

Samsung "No Way" Life opens up with Galaxy

Leo Burnett Israel has created a film that showcases Gen Z’s irreverence for rules and “proper” behavior, instead emp

Smartfony Samsung

Advertising Agency: Leo Burnett Warsaw, Poland

Samsung "Galaxy Note 20/20 Project"

Leo Burnett Israel and Samsung Israel present: "Galaxy Note 20/20 Project"

Samsung: Hi Hey Hello

We all remember how it feels to fall in love. But times have changed. We've become more sophisticated.

Samsung: Interactive Camera App for Children with Autism

Millions of children struggle to make eye contact due to autism.

Samsung: The Bridge Of Life

Advertising Agency: Cheil Worldwide, Seoul, South Korea

Galaxy S7: Time

Time can fly, slip away, or run out, and once it's gone you never get it back.

Vip mobile ads

Vip mobile: Vip Ecomotivation movement

Background: Serbia is a country with very low eco awareness.  There are very few places in the whole country whe

Sanorin: It's Christmas

Advertising Agency: Cheil UK