Campaign with a View - Getaway Clothing

"In a temperature controlled conference room a meeting about "Workload Efficiency Management" is just starting."

"At this moment a Key Account Manager is sitting in a new car enjoying the five centimetres extra leg room."

"In an open plan office a man has noticed the constant noise of the air conditioning just because it went off."

"Right now in a fitness studio a man is watching himself in the mirror running on the spot and sweating."

"In a designer kitchen a woman is preparing herself a protein drink. With no fat. No sugar. And no salt."

Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Advertising Agency: Ogilvy & Mather, Germany

Creative Director: Dr. Stephan Vogel, Helmut Meyer, Nico Ammann, Lothar Mueller / Copywriter: Lothar Mueller, Martin Gillan / Art Director: Nico Ammann, Till Schaffarczyk / Photographer: Uli Wiesmeier / Creative Planning: Thomas Strerath, Larissa Pohl, Magnus Höltke / Account Management: Christian von Dewall, Sarah Nawroth / Advertiser’s Supervisor: Corinna Umbach

Schöffel, the German clothing brand, has won Gold for Print at the 2012 Epica Awards for “Campaign with a View”.