Scotch & Soda: "Whatever, Weather!"

Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe

Whatever, Weather.

The interactive wintercoat campaign for Scotch & Soda is live connected to the local weather. On digital outdoor billboards wintercoats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.

Also the ‘scrollytelling’ website is local weather based. Featuring wintercoats linked to the weather. The campaign is supported by social media animated gifs, newsletters and instore rolls, all featuring the wintercoat linked to the local weather. Whatever, Weather campaign is rolled out in every country of Scotch & Soda.

Category

Ad Agency
Other

Brand

Media
Outdoor
Country
Netherlands
By adRuby, 24 February, 2018

Similar content

Pepe Jeans print ads

Pepe Jeans: celebrate the 40th anniversary

Worldwide campaign for Pepe Jeans to celebrate the 40th anniversary of the brand's creation in Londo

Vogue: a Completely Normal Life

Now that she's a mother of a two-year-old, the "Foxcatcher" actress who once made tabloid headlines has gone complete

Nike "Ideal ground to boost ambitions"

Nike "Ideal ground to boost ambitions"

The idea was that Nike has all kinds of shoes that satisfy all sorts of sports and that makes it the most suitable op

Kate Spade: #MissAdventure

Production Company: Caviar
Executive Producer: Gelya Robb
Director: Mari Heller

Givenchy "L'Interdit"

Unveiling the new L’Interdit fragrance campaign video by Todd Haynes starring Rooney Mara.

Givenchy "The New Gentleman"

Credits: Production Company: Hey Wonderful

Victoria's Secret: Let The Real Games Begin

Victoria’s Secret has debuted its supermodel-filled Super Bowl commercial.

Adidas "Infinite Play"

Trade Adidas gear in. Don’t throw it out. Get rewarded and together we keep it out of waste.

Nike "Space Hippie" Sneakers made from trash

We are in the recycling era and the Nike brand has understood this.

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

When you think of a product that’s reached beyond its category to become part of a lifestyle, LaCroix might not immed

Diesel ads

Diesel: Escape into my dream at Diesel.com

Escape into my dream at Diesel.com

Advertising Agency: KK Outlet, United Kingdom

Diesel Jeans ads

Diesel Jeans - Be stupid

"Be stupid, You'll create more"

"Be stupid, Sin. Confess. Sin again."

Style Rebirth

Style Rebirth: Indecent exposure can be forgiven

Indecent exposure can be forgiven.

Client: Stylerebirth.com

Reebok: Warning signs

Advertising Agency: McGarry Bowen NY, USA

Levi's: A billion jeans. One of a kind stories.

A billion jeans. One of a kind stories. 

This is how the world lives in Levi’s.

Victoria's Secret: Slow Sultry Swim

Advertised brand: Victoria's Secret
Advert title: Slow Sultry Swim

Lean & Caviar - Streetwear Collection

Lean & Caviar - Streetwear Collection

My associates only care about dollars. Not me. I care about pounds, euros and that Chinese money too.

Diesel "Diesel x La Casa De Papel"

When every brand wants you online and liking, every social media publication DIESEL invites people to go off the grid

Etsy "Gift Like You Mean It"

From faraway family to new gathering nerves, Etsy imagines all holiday scenarios in a caring new campaign from 72andS

Pfizer

Pfizer: Learning about Alzheimer

Learning about Alzheimer is the best way to help.