Scribe "Therapy Book" by Archer Troy
Creative Idea:
To commemorate Teacher’s Day in Mexico, Scribe and Archer Troy developed “Therapy Book” a social experiment that solved the communication problem between parents and their children, in which a Scribe notebook was the bridge to complete the task of answering the questions that children never done.
• Client: Scribe
• Idea: Therapy Book
• Agency: Archer Troy
• Creative VP: Mike Arciniega
• General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
• Creative Director: Esli Martínez
• Copywriter: María José Gutiérrez
• Art Director: Karla Rodríguez
• Account Director: Guillermo Guzmán
• Production: Javier Velázquez / Regina Rueda / Haim Torres
• Director: René de la Rosa
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