Sea Shepherd: The plastic you use once tortures the oceans forever

A plain plastic bag looks inoffensive, but it can represent severe suffering – and even death – for thousands of creatures in the oceans. Describing this unfortunate truth through powerful images, Sea Shepherd, an NGO focused on the preservation of marine wildlife, is beginning a plastic awareness campaign.

3D ads have been designed in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the inscription, "The plastic you use once tortures the oceans forever."

The advertisements show various marine animals such as seals and turtles in sheer agony after coming in contact with plastics from items used in our daily lives and commonly discarded without any special care. The 3D production was developed by Notan Studio.

The plastic you use once tortures the oceans forever.

Advertising Agency:Tribal Worldwide, São Paulo, Brazil
Advertising Agency:DDB, Guatemala
3d Production:Notan Studio