Sprite Presents: LeBron James' First Home Game

Advertising Agency: Translation, New York, USA

Client: Sprite

LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home. Learn more: http://CokeURL.com/gtedg

Category

Ad Agency
Translation

Brand

Media
Online
Country
United States
By adRuby, 31 October, 2014

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