Stella Artois "Great Beer Travels" by TBWA

Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA
Stella Artois "Great Beer Travels" by TBWA

With 600 years of brewing tradition, Stella is one of the most renowned Belgian beers in the world. And as they say, a good beer is a beer that travels. For the Belgian brewer, today more than 180 countries have displayed their colors.

To pay tribute to this international success, TBWA \ Belgium and Stella decide to revive a lot of the brand's advertising, displayed all over the world. To do this, the agency analyzed various Stella Artois commercials broadcast internationally and decided to make a series of explicit prints.

After seeing the number of countries displaying the brand logo, the slogan "Great Beer Travels" makes perfect sense.

Advertising Agency: TBWA\Belgium, Belgium

CD: Jeroen Bostoen
Creation: Pieter Claeys, Wouter Pardaens, Roxane Schneider, David Maertens
Account Team: Jochen De Greef, Max Fauconnier, Rosemarijn Bol Raap
Design: Sébastien Bontemps, Christophe Liekens
Research: Wouter Pardaens, Yves Van Hacht
Studio: Patti Secci, Annick Cohen
Art Buyer: Elly Laureys
PR Creative: Kenn van Lijsebeth

Country
Belgium
Media
Outdoor

Category

Brand

Ad Agency
TBWA
By adRuby, 17 July, 2019

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